Marketing local SEO
How AI search answers pick local contractors
What is known about AI search answers and local businesses, what Google says it needs, and the practical steps that help contractors get named.
Marketing local SEO
Practical guides and research on Marketing local SEO, newest first.
Marketing local SEO
Angi vs. Thumbtack vs. Yelp leads for contractors
How Angi, Thumbtack and Yelp charge contractors, which leads are shared, why response speed decides results, and how to measure return on each.
Marketing local SEO
Apple Business Connect and Bing Places for contractors
Claim and sync your contractor listing on Apple Maps (now Apple Business) and Bing Places so iPhone and Bing users can find and call you.
Marketing local SEO
Appliance repair marketing: brands, models, local search
Brand and symptom pages, honest manufacturer authorization claims, gas safety messaging and reviews that help appliance repair companies win local search.
Marketing local SEO
Building a local brand customers remember
How home service companies choose a name, colors, uniforms and truck design, and build one consistent promise that customers recognize and repeat.
Marketing local SEO
How cleaning companies win recurring clients
Local SEO, referrals, agent and property manager partnerships and move-out leads that help cleaning companies turn one-time cleans into recurring clients.
Marketing local SEO
Local sponsorships and events that bring calls
How home service companies choose sponsorships and events, tie them to offers, run a booth that collects leads and measure what each one brings in.
Marketing local SEO
Cost per lead vs. cost per booked job by channel
Why cost per booked job beats cost per lead for contractors, the formulas, a tracking setup and a fictional two-channel example.
Marketing local SEO
Door hangers and direct mail for service companies
How to target the streets around your jobs, write offers that get calls, follow mailbox rules and run a USPS Every Door Direct Mail drop.
Marketing local SEO
Door-to-door sales: local permits and solicitation rules
Before your crew knocks on doors: solicitor permits, no-knock lists, hour limits and the FTC Cooling-Off Rule paperwork, with a canvassing checklist.
Marketing local SEO
Electrician marketing: residential service vs. projects
Market an electrical contracting business as two businesses: fast service calls and planned projects such as panel upgrades and EV chargers.
Marketing local SEO
Email marketing to past customers: a yearly calendar
A 12-month email calendar for home service companies by trade, what to send each month, how to measure bookings and the CAN-SPAM rules to follow.
Marketing local SEO
Marketing a garage door company in a low-trust category
How a local garage door company beats lead-gen listings: a verified address, clear pricing, real reviews, safety checks and honest phone handling.
Marketing local SEO
Choosing Google Business Profile categories by trade
How HVAC, electrical, roofing, cleaning, pest, lawn and handyman businesses should pick primary and secondary Google Business Profile categories.
Marketing local SEO
Google Business Profile suspended: causes and fixes
Why contractor Google Business Profiles get suspended, the evidence that supports an appeal, and a step-by-step reinstatement and prevention plan.
Marketing local SEO
Google Search Ads for home services: setup checklist
A setup checklist for contractor Google Search Ads: conversion tracking, campaigns by service, location settings, negatives, call assets and routines.
Marketing local SEO
Google Business Profile for service-area businesses
Set up a Google Business Profile as a service-area contractor: hiding your address, service areas, hours, services and photos within Google's rules.
Marketing local SEO
How contractors rank in the Google Maps local pack
Relevance, distance and prominence explained for contractors: what moves Google Maps rankings, what you cannot change, and a 90-day plan to improve.
Marketing local SEO
How handymen get steady work without lead apps
Handyman marketing that builds repeat work: past clients, neighborhood groups, realtors and property managers, with scripts and a 90-day plan.
Marketing local SEO
What a home service website needs to book jobs
What a contractor website needs to turn visitors into booked jobs: tap-to-call, service and area pages, reviews, booking, trust and speed on a phone.
Marketing local SEO
Spring lawn care marketing: booking the season early
Late-winter campaigns, prepay offers, route-density marketing and referrals that help lawn care companies book the season before spring arrives.
Marketing local SEO
Lead generation scams contractors should avoid
Spot bad lead vendors before you sign: shared and recycled leads, contract traps, fake listing calls and fake-review packages, plus a 30-day lead test.
Marketing local SEO
Citations and NAP consistency for contractors
Which business directories matter for contractors, a step-by-step NAP cleanup, and how to use call tracking numbers without breaking your listings.
Marketing local SEO
Google Local Services Ads for home services
How Google Local Services Ads work for contractors: screening, pay-per-lead billing, what drives ad ranking, budgets, and how to handle the leads.
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