Yellow means go
Use signal yellow for the mark, the primary action and a single highlight in each view. Text stays graphite.
Brand kit
Ava for Home Services brand kit
The marks, colors and type used across avaforhomeservices.com. For partners, press and our own team: please use the files as supplied and keep clear space around the mark.
Ava for Home Servicesby AssistCall
Ava for Home Servicesby AssistCall
Color
Daylight, graphite and one signal yellow.
Clean and bright like a well-run office at 8 am. Graphite carries the words; signal yellow is the sun in the mark, the primary action and one highlight per view.
Graphite
#0F1720Text, dark panels
Daylight
#F6F7F9Page background
Signal Yellow
#FFC21AMark, primary action
Paper
#FFFFFFCards and boards
Slate
#5B6573Secondary text
Mist
#E6EAF0Lines, chips, tiles
Typography
Round, friendly and easy to scan.
Outfit at 600–700 for headlines and figures. Figtree for interface, job details and articles.
Aa
Outfit · 600 / 700
Display · headlines and numbers
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 % ↗
Figtree · 400 / 600
Text · interface, articles, forms
Usage
Three rules that keep it recognizable.
Calm, open boards
Generous white space, rounded 20 px cards and soft shadows. One idea per section, never a wall of boxes.
Requests, not dispatches
Show job requests as waiting for the office or the on-call technician. Never imply a crew was sent, an arrival time promised or a price agreed.
Downloads
Brand package.
Vector marks, lockups, social card and tokens. Fonts are open-source (SIL Open Font License).
Your calls, first
See Ava on your calls.
Book a short demo. We walk through your calls and agree scope and pricing with you.