Marketing local SEO
Disputing bad Local Services Ads leads
How Local Services Ads lead credits work now, which bad leads get credited, how to give lead feedback and how to reconcile charges every month.
Marketing local SEO
Practical guides and research on Marketing local SEO, newest first.
Marketing local SEO
Local Services Ads vs. Google Search Ads
Pay per lead or pay per click? Compare Google Local Services Ads and Search Ads for contractors on cost, control, tracking, and when to run both.
Marketing local SEO
Marketing attribution for small service companies
A practical lead-source tracking setup for contractors: tracking numbers, UTM tags, a CSR lead-source question and a one-page monthly review.
Marketing local SEO
How much should a service company spend on marketing?
Percent-of-revenue ranges, growth versus maintenance budgets, building a budget from booked-job targets, and how to split it across channels.
Marketing local SEO
Marketing HVAC in the shoulder seasons
Spring and fall tune-up and replacement campaigns that fill slow HVAC weeks, with scripts, a six-week plan, regional timing and claims to avoid.
Marketing local SEO
A monthly marketing review for service company owners
A one-page monthly marketing review for home service owners: leads, booked jobs, cost per booked job and revenue by source, with decision rules.
Marketing local SEO
Facebook and Instagram ads for home service companies
How home service companies can use Facebook and Instagram ads: offers that work, lead form settings, retargeting, creative and fast lead follow-up.
Marketing local SEO
Negative keyword lists for HVAC, electrical and roofing ads
Starter negative keyword lists for HVAC, electrical and roofing Google Ads, how negative match types behave, and a weekly search terms review routine.
Marketing local SEO
Marketing on Nextdoor as a local service business
How contractors and cleaners can use Nextdoor: a complete business page, honest neighbor recommendations, posting etiquette, local ads and tracking.
Marketing local SEO
Pest control marketing by season and pest
A seasonal pest marketing calendar, recurring plan sales, door-to-door rules including the FTC Cooling-Off Rule, and local SEO for pest control.
Marketing local SEO
Reactivating customers you haven't served in two years
How to pull a dormant customer list, choose offers by segment and run an email, text and call sequence that wins back past customers within the rules.
Marketing local SEO
Reporting fake competitor listings on Google Maps
How to document and report fake or keyword-stuffed home service listings on Google Maps, when to use the redressal form, and how to protect your brand.
Marketing local SEO
Roofing marketing that doesn't depend on storms
How roofers build steady retail replacement work: targeting aging roofs, inspection offers, transparent financing and in-home sales rules to follow.
Marketing local SEO
Schema markup for local service businesses
Which LocalBusiness and HomeAndConstructionBusiness types to use, the properties Google reads, the review star rule and how to test your markup.
Marketing local SEO
A seasonal promotions calendar for home services
Season-by-season offers for HVAC, roofing, pest, lawn, cleaning and other trades, how to fill slow weeks without discounting peak work, and how to plan it.
Marketing local SEO
Hiring an SEO agency: red flags for contractors
Contract terms, ownership of your website, Google profile and tracking numbers, honest reporting and the guarantees that should end the conversation.
Marketing local SEO
Service area pages that rank without being spam
How contractors can build city and service area pages that help customers and rank, avoid Google's doorway abuse policy, and link them sensibly.
Marketing local SEO
Writing a service page for each job type
An outline for contractor service pages that rank and book: search-matched headings, pricing guidance wording, safety facts, FAQs, proof and schema.
Marketing local SEO
Shared leads: why response speed decides who wins
When one homeowner request reaches several contractors, the fastest useful reply usually wins. The evidence, a follow-up cadence and scripts that work.
Marketing local SEO
SMS marketing for service companies: consent and content
How home service companies capture texting consent, handle STOP requests, register with carriers and write promotional texts that stay within TCPA rules.
Marketing local SEO
Social media content ideas for home service companies
Before-and-after posts, technician spotlights, seasonal tips and community content for contractors, with consent rules for filming in customer homes.
Marketing local SEO
Truck wraps: costs and what they return
What drives the cost of a truck wrap, design rules that make it readable at a glance, legal markings, and how to measure the calls a wrap brings in.
Marketing local SEO
Yard signs and job-site marketing
How to get permission for job-site yard signs, follow HOA and city sign rules, design a sign that gets calls and write a courteous neighbor letter.
Marketing local SEO
YouTube and short videos for local service companies
The video types that make homeowners call, how to film safely on jobs, a 60-second script template, captions, titles and how to measure results.
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