Key takeaways
- Residential outdoor water use in the US is nearly 8 billion gallons a day, mainly for landscape irrigation[1], which is why restrictions target sprinklers first.
- Homes with clock-timer irrigation use about 50% more water outdoors than homes without irrigation systems[2]: an irrigation audit is a service customers need during a drought.
- Build a menu by restriction stage, from schedule changes to conversions and drought-tolerant installs, and train the office to explain it.
- Adjust fertilizer and weed control on stressed turf, and tell customers why, before they call to complain about brown lawns.
What watering restrictions usually look like
Rules are set locally, by the water utility, city or regional water district, and they often change in stages as reservoir or groundwater levels fall. Before a dry season, pull the current ordinance for every utility in your service area and keep a one-page summary for the office and crews.
- Assigned watering days, often by odd and even street numbers.
- Time-of-day limits that ban spraying in the hottest hours.
- Limits on run times or the number of days per week.
- Exemptions or looser rules for drip irrigation and hand watering.
- Variances or permits for new plantings and newly laid sod.
- Bans on runoff onto sidewalks and streets, with fines for repeat violations.
Keep a dated copy of each utility's rules. When a customer is fined, the first question will be whether your crew set the controller correctly.
Why irrigation is the first target
EPA WaterSense estimates that residential outdoor water use across the United States accounts for nearly 8 billion gallons a day, mainly for landscape irrigation, and that the average household uses more water outdoors than for showering and washing clothes combined[1]. Automatic systems make it worse when they are set and forgotten: homes with clock-timer controlled irrigation use about 50 percent more water outdoors than homes without irrigation systems[2].
Source: U.S. Environmental Protection Agency (WaterSense), 2026[2]
Show the data
| Item | Value |
|---|---|
| No irrigation system | 100 |
| Clock-timer irrigation | 150 |
For a lawn and landscape company, that is an opening. Customers facing restrictions need someone to reset schedules, fix leaks and overspray, and redesign thirsty areas. Those are paid visits that fit naturally between maintenance rounds.
A service menu by drought stage
| Stage | What customers worry about | Service to offer | How to frame it |
|---|---|---|---|
| Watch or voluntary | Higher water bills | Controller check and seasonal schedule | Lower your bill before rules tighten |
| Mandatory day limits | Fines, brown patches | Irrigation audit, repairs, head and nozzle changes | Get the most from each allowed day |
| Severe limits | Losing the lawn and plants | Drip conversion for beds, prioritized watering plan | Protect trees and shrubs first |
| Long-term drought | Paying to water turf at all | Drought-tolerant redesign, turf reduction, mulch | A landscape that suits the local climate |
Running an irrigation audit
WaterSense groups sprinkler maintenance into four steps: inspect, connect, direct and select[2]. Use them as the backbone of a paid audit with a written report.
Inspect
Run each zone and look for broken, tilted or sunken heads, heads that do not pop up fully, leaks and soggy spots. Flag each problem and photograph it.
Connect
Check fittings and connections where water can leak, including at the backflow device, valves and drip lines.
Direct
Adjust heads so water lands on the landscape, not on the driveway, sidewalk or street. Note any zone where the layout cannot avoid overspray.
Select
Review the controller. Set the schedule to the allowed days and times, use cycle-and-soak where runoff appears, and recommend a weather-based controller where it makes sense.
Measure and report
Do a catch-can test to see how long each zone takes to apply a target depth. WaterSense suggests timing how long it takes to fill cans with half an inch of water[3]. Leave a zone-by-zone schedule and a list of repairs with prices.
Drought-tolerant installs that customers accept
Many homeowners want lower water use but fear a yard of gravel. Show them a planted design: native and adapted perennials grouped by water need, mulched beds, a smaller lawn where children and pets actually use it, and drip irrigation for shrubs and trees. Offer phases so the change can be spread over two seasons.
- Check local rebate programs for turf removal or efficient controllers and help customers apply.
- Check HOA rules before proposing major lawn reductions.
- Plant in the cooler months where possible so roots establish before summer.
- Write down establishment watering needs, and confirm whether new plantings qualify for a variance.
Adjusting lawn programs during drought
Turf under water stress responds badly to some treatments. Hold or reduce nitrogen on dormant lawns, avoid broadcast weed control on stressed turf, and switch to spot treatments. If your state requires licensing for pesticide applicators[4], make sure product changes are made by licensed staff and recorded.
Tell customers before they notice. A short message that explains dormancy, what you are changing and how the program fee is handled prevents a wave of cancellation calls. If you skip a round, say whether it is credited or moved.
Protect trees and shrubs first
When water is scarce, the most valuable parts of a landscape are the slowest to replace. A lawn can be reseeded in a season. A mature shade tree takes decades. Make this the first point in every drought conversation and build the watering plan around it.
- Identify the trees and large shrubs on each property and note which are newly planted, since young roots dry out fastest.
- Move tree watering to slow, deep soaks at the drip line using drip rings, soaker hoses or hand watering where the rules allow.
- Refresh mulch in beds and around trees to keep soil cooler and reduce evaporation, keeping it away from trunks.
- Raise mowing heights on turf that is still being watered, and stop mowing dormant lawns that are not growing.
- Pause new lawn installs and large plantings unless the customer has a variance or a plan for establishment watering.
Put the plan in writing for each property: which zones get water on which allowed days, which areas are allowed to go dormant and what the customer should do between visits. A written plan protects you when a plant is lost and shows the customer that the advice was specific to their yard.
Records that protect you
Drought seasons create disputes: fines for watering on the wrong day, dead plants blamed on the crew, and charges for treatments on lawns that look brown. Simple records settle most of them. After every visit that touches irrigation, record the controller settings you left, with a photo of the screen. Note any broken parts the customer declined to repair. Log treatments skipped or changed because of drought stress, and why. Keep copies of the utility rules in force on the date of the visit. These records take minutes to create and can save a customer relationship, or a small-claims hearing, months later.
What the office should say
Script for a caller worried about fines: "The current rules in your area allow watering on two set days, early morning or evening. We can come out, set your controller to those days, fix any heads spraying onto the sidewalk and give you a written schedule. The visit takes about an hour. Would Tuesday or Thursday work better?"
Give the office the one-page rule summary for each utility, a list of audit slots per week and a clear answer to the question every customer asks: will my lawn survive? Honest answer: dormant cool-season lawns often recover when rain returns, but stressed lawns also attract weeds and insects, so a follow-up check is worth booking.
Example: a drought audit program
Example (fictional): when a utility announces two-day watering limits in June, a mid-size lawn company emails its customers with automatic systems and offers an audit with a fixed scope. Two technicians run audits on weekday mornings. Each report lists repairs, a new controller schedule and an optional drip conversion for beds. The company tracks audits booked, repairs accepted and redesign estimates requested, and invites interested customers to a fall design consultation.
After the drought ends
Restrictions are usually lifted in stages, and customers forget quickly. Use the recovery period to check every property you serve: dead or thin turf for overseeding, trees showing stress, and irrigation systems that need a schedule reset for normal rules. Keep the customers who converted beds to drip informed about how their new plantings are establishing. The drought-tolerant designs you sold this year are your best marketing next year, so photograph them as they mature.
Pricing and positioning
Prices for gardening and lawncare services rose 8.8% in the year to September 2026[5], so customers are already paying closer attention. Price audits as a flat visit with repairs quoted separately. The market is full of solo operators, 516,572 nonemployer landscaping businesses in 2023[6], and many cannot offer irrigation skills. That makes water management a real point of difference. For related seasonal work, see irrigation winterization and spring start-up and lawn care season planning.
Frequently asked questions
Can lawn companies still work during watering restrictions?
Yes. Mowing, pruning and many treatments continue, though some lawn treatments should be held or switched to spot applications on stressed turf. Irrigation audits and repairs often increase.
How do I set a sprinkler controller for restricted watering days?
Program only the allowed days and times, split long run times into shorter cycles to reduce runoff, and adjust each zone to its plant type, sun and soil. A catch-can test shows how long each zone needs.
Will a brown lawn recover after a drought?
Many cool-season lawns go dormant and recover when rain returns. Long or extreme drought can kill turf, so check in the fall and plan overseeding where needed.
What is xeriscaping?
Landscaping designed to need little supplemental water: plants suited to the local climate, grouped by water need, with mulch and efficient irrigation such as drip.
References
U.S. Environmental Protection Agency (WaterSense) (2026). WaterSense: Outdoors (opens in a new tab) ↑
U.S. Environmental Protection Agency (WaterSense) (2026). Sprinkler Spruce-Up (opens in a new tab) ↑
U.S. Environmental Protection Agency (WaterSense) (2026). Watering Tips (opens in a new tab) ↑
U.S. Bureau of Labor Statistics (2025). Grounds Maintenance Workers: Occupational Outlook Handbook (opens in a new tab) ↑
U.S. Bureau of Labor Statistics (2026). Consumer Price Index for All Urban Consumers, series CUUR0000SEHP02 (Gardening and lawncare services, U.S. city average, not seasonally adjusted) (opens in a new tab) ↑
U.S. Census Bureau (2023). Nonemployer Statistics 2023: U.S. file (nonemp23us) (opens in a new tab) ↑